| Tahitian
Noni Announces New Policy - Clarified Its Expansion Strategy
Hohan
News (Japan)
April 1, 2004 - "We want our distributors to understand that
at the very heart of our products is a deep and rich history.
Our roots are in Tahiti." He promised to carry on its slogan
"Tell the Story" -Kelly Olsen
New
Product Packaging
Reinforcing Brand
Expanding into 23 Countries in This Term
Tahitian
Noni International Japan (office - Shinjuku-ku, Tokyo & General
Manager, Phil Welch), a MLM company with main product TNJ, a juice
made from fruits grown in French Polynesia, developed new business
strategies. At the International Leadership Conference in Las
Vegas in March, they announced new strategies below:
· New products
· New packaging design
· New TNI magazine
· Revamping recognition program
· Opening office in 23 countries in this term, including
France & Spain
TNI has named this plan "Renaissance." (Rebirth &
Regenesis)
Kelly
Olsen, the President of Tahitian Noni International, founded in
Utah, U.S.A., acquired $467 million sales, which is a 9.9% increase
compared to previous quarter.
1.
Emphasize "Tahiti" and include story in Products
International Leadership Conference was held in Las Vegas (March
8~12)
Nearly
5,000 participants attended the conference - nearly 600 participants
attended from Japan.
TNI
unveiled management policy below:
· New Product Packaging
· New Products
· New Bonus Plan
· Expand Market
Rejuvenation of package design's aim is to build its new brand
image
Reinforcing brand by unifying design for all products
· New design emphasizes the background story of TNI to
rise above the competing products
Kelly Olsen comments about the new design as follows:
· "We want our distributors to understand that at
the very heart of our products is a deep and rich history. Our
roots are in Tahiti." He promised to carry on its slogan
"Tell the Story"
Two attention-grabbing products were announced:
· Tahitian Noni Premium Reserve - Concentrated TNJ blended
with honey resulting in a premium product. It has one TNJ bottle
worth of noni in it with antioxidant effect. It can be used as
sugar replacement & in many other ways.
· Tahitian Noni Fruits Fiber Blend- Extracted fiber from
noni; 10gram fiber included for each packet; controls appetite;
also helps cleansing within the body.
TNI also announced Tahiti Trim Plan 40 targeting women over 40;
they started sales last December in Japan.
2.
TNI has announced a new system called the "Success Path."
This system will ensure distributors less confusion about where
to start and more focus on the activities that will build their
business and propel them toward personal wealth and success.
The Success Path includes all the following:
· How to achieve each step.
· Rank advancement
· Rewards Programs
· Incentive trips
There are three phases:
· Phase I: Phase I is the time to lay a proper foundation
for your business, from the beginning to an income of $2,000 or
more per month.
· Phase II: Phase II is the time when your organization
begins to expand rapidly. Your efforts are centered on organization
development and leadership. During phase II, your business can
begin to equal or exceed your full-time income. This is a time
of transition and adjusting your life style to take advantage
of self-employment and mobility. This is a time of becoming debt-free
and understanding the benefits of financial freedom.
· Phase III: Phase III is the time when your vision meets
reality. This is the crown of your TNI career-a time of going
beyond financial freedom and building wealth. You realize that
your business is an asset that will benefit your family for generations
to come. You are building a legacy, not just an income.
TNI President Kelly Olsen states as follows: "Each step is
clearly defined and designed to help TNI distributors from the
very first day to their goals, thereby widening their vision and
building their confidence as well as ability."
· This new program will start from August 1, 2004
TNI provides manufactured support products for distributors:
· New TNI Magazine, "Tahiti Tradewinds"
· A 30 minute promotion video.
Filmmaking of Part II of "The Legend of Johnny Lingo"
3. Tahitian Noni Café to the World
TNI will establish regional offices in 23 countries such as France,
Spain, and Italy etc...
In addition, TNI announced the opening of Sales Offices in ten
to twelve countries such as San Paulo, Brazil, and Munich, Germany.
In Japan, TNI will open the sales offices in Osaka and Nagoya.
The first Café opened in Tokyo, Japan last March. TNI targets
to expand TN Café to the world.
Target areas for future TN cafes: Fukuoka, Japan, Osaka, Japan,
and Nagoya, Japan
Europe
North and South America
Other Asian areas
TNI plans to set up more than 100 Cafes in next five years.
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