| Noni
Your Business
“Tale
of the South Pacific” (May 24, p. 178) was overly skeptical,
but FORBES did a good job of reporting the ups and downs of building
a $470 million business in seven years. Prior to 1996 noni (the
fruit our product is derived from) was virtually unknown outside
of French Polynesia. Today you only have to check your local Costco
or GNC to see the extraordinary demand for noni. Our product has
passed the toughest safety scrutiny and was the first of its kind
to be approved for sale in the European Union. There is a story
behind this thriving industry that could have inspired budding
entrepreneurs. We’ll keep telling it.
KELLY
OLSEN
President,
Tahitian Noni International
Provo,
Utah
This
article appeared in the 26 th of May issue of Forbes Magazine
and is reproduced with permission.
|
