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Nancy Dean of Iowa featured as a Tahitian Noni International Distributor

Eldridge, Iowa - When Nancy Dean tells people she's a distributor for TAHITIAN NONI® Juice, she knows she'll have some "explaining" to do.

"I always wait for the 'What?'" observes the Eldridge entrepreneur, who first learned of the health benefits of noni (pronounced NOH-nee) - a Polynesian fruit - when she visited a booth at the Bix 7 race last summer.

Once a participant in the annual run, the 60s-something Dean had been sidelined by a number of health problems, and had recently taken a bad fall, as well.

As things just seemed to keep going from bad to worse, Dean did the only thing she knew to do: she turned to prayer.

She remembers that shortly after that, she went down to the Bix Fest to take advantage of a free bone density screening being offered. "I was (wandering) around after I had the test and came across this booth," said Dean, who was initially skeptical about what was being touted as an "exciting new health product."

"It looked kind of weird to me," she admitted. But the vendor offered her a video with information about TAHITIAN NONI Juice, and she thought it was worth a try.

"It was an answer to prayer. I had almost immediate results - miraculous results," she said, noting that she had more energy and felt less stressed. "Right away I could see the potential in the business."

Interestingly, the word "noni" means "gift of God" in Tahitian, she says.

Tahitian Noni International, Inc., which markets the product, makes no claims about the juice's therapeutic and/or curative powers. But because Dean's own experience was so positive, she decided to join the company's sales force. TAHITIAN NONI® Juice is only available through independent distributors like Dean.

The product already has a following on the East and West coasts (there are even noni cafes springing up), according to Dean. But Midwesterners aren't all that familiar with it. She hopes to change all that.

"Basically, we're just trying to educate people," she said.

Noni, also called Morinda citrifolia, has been widely used by Polynesians for thousands of years. It grows abundantly, year-round, in the Pacific islands, and is believed to have been brought there as "canoe plants" in the outriggers of the first settlers.

Two scientists, Stephen Story and John Wadsworth, "discovered" the plant and began studying its beneficial properties. They later developed a proprietary method of harvesting and processing the fruit. The company they founded with three other partners has been among the fastest-growing in history, with distributors in 70 countries and plans for expansion into dozens more.

So what's this exotic edible got that other fruits don't?

Scientists have been studying the tropical plant for years, and new research is being conducted, in particular, on proxeronine, which is found in noni. Proxeronine is an alkaloid used by the body to strengthen and revitalize cells.

The company's promotional material says the product works on a cellular level and "supports nearly every system in the body." Research shows that it:
• Supports the immune system's natural ability to fight disease and infection.
• Is a superior antioxidant that helps rid the body of harmful free radicals.
• Supports proper digestion and helps the body absorb more nutrients at the cellular level.
• Boosts the metabolic system, resulting in feelings of increased energy and vitality.
• Contains components that are specifically important for the skin and hair.
Other noticeable benefits may include greater mental clarity, an increased attention span, and enhanced performance levels, according to officials.

In addition to the juice, the company markets the Tahiti Trim® Plan 40™ dieting program designed exclusively for women; a tea; protein drinks; and other dietary supplements. Also available are lotions and other external products that tap into noni's beneficial properties.

Dean admits that noni juice, by itself, is not exactly tasty. However, other nutrient-rich juices are added to make the product more palatable. Noni is also somewhat pricey, although one bottle (retail price, $45) lasts over a month.

Dean, who retired a few years ago from AT&T, hopes to use her extra income from the distributorship to launch her own Christian ministry.

Having raised her two children - Kelly and Scott - alone (her husband walked out after Scott was born), she has "a heart for single women," she says. Dean would like to help them in some way, perhaps making funds available to them to hire people to do odd jobs they can't tackle on their own.

"Women who are single parents get to be pretty good at doing most everything that they need to do, but every once in awhile there is a need to get a plumber. I would like to be able to (cover those costs)."

She also hopes to expand her ministry with Victoria's Christian Living International, an organization that equips people for discipleship of others. Dean, who attends Calvary Church of the Quad Cities, would like to disciple women, she says.

The 64-year-old Lowden, Iowa, native believes that the noni business will allow her to do more to spread God's word - another answer to prayer, she emphasizes. Homeless and jobless as a young mother, Dean is upbeat and looking forward to a bright future these days.

This article appeared in the 21st of April issue of The North Scott Press and is reproduced with permission.



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